Gearing Up for Fashion Week

Gearing Up for Fashion Week

If you’re involved in fashion in anyway then you are familiar with New York Fashion Week, for one week out of the year it’s where the who’s who in fashion all gather in New York for the event of the year.  The whole thing began on June 7th back in 1993 and it is still going strong.  The event has had some very high profile sponsors such as Olympus and Mercedes Benz.  It takes place every year in Bryant Park at the corner of 42nd St and 6th St.  The city turns eight acres into a tent city filled with fashions from all over the world.

Touring Fashion Week

Each of these massive tents are fully air conditioned and are broken up into a couple of different areas.  Venues can reach up to 12,000 square feet and there is a runway for models, guest seating, lighting, sound and a flurry of backstage activities.  This is where up and coming and established designers get to present their work.  Gearing up for fashion week can take the entire year!  Designers can arrange the area however they wish and there are small booths around the perimeter of the tents.  This is where you will find giveaways and promotional items.

Fashion week happens twice a year, fall fashions are showcased in February but the big show really happens in September.  The September show showcases the designs for the upcoming year and that when you will find celebrities all throughout the various shows.  Here is a look at last year’s show.

Going to Fashion Week

Most of the people who show up at fashion week are journalists from fashion magazine, buyers, celebrities and socialites.  The event is by invitation only and if you want to go as a journalist then you need to make sure you have your accreditation long before the event.  You never know, you could find yourself sitting next to Paris Hilton or Sarah Jessica Parker!

There will also be models all over the place since this is a huge week for them too.  Designers are running frantically all over the place trying to make sure that their shows are huge successes, the next year’s sales can depend on it.

Dress Code

It is not a black tie event and there is no dress code per se, any you will see attire from the very formal to the more “anything goes” styles.  This is Fashion Week and most of the attendees will put a lot of thought into what they are wearing and emphasize their own personal style as much as possible.  If you are fortunate enough to be able to attend fashion week then make the most out of the occasion.

Related Posts